Winning by Jack Welch & Suzy Welch
Author:Jack Welch & Suzy Welch
Format: mobi, epub
Publisher: Harper Collins
Published: 2005-03-24T16:00:00+00:00
A BETTER WAY
Now, you may be wondering, “If companies manage to hit their numbers and pay bonuses with either the Negotiated Settlement or Phony Smile approaches to budgeting—as flawed as they are—why mess with them? At least they deliver.”
The problem is: they often deliver only a fraction of what they could, and they take all the fun out of setting financial goals. Yes, this annual event can be fun—and it should be.
Imagine a system of budgeting where both the field and headquarters have a shared goal: to use the budgeting process to ferret out every possible opportunity for growth, identify real obstacles in the environment, and come up with a plan for stretching dreams to the sky. Imagine a system of budgeting that is not internally focused and based on hitting fabricated targets, but one that throws open the shutters and looks outside.
The budgeting system that I’m talking about is linked to the strategic planning process described in the last chapter, in that it is focused on two questions:
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